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Fundamentals Of Media Effects Jennings Bryant

Fundamentals Of Media Effects

Jennings Bryant

Published
ISBN : 9780071130073
Paperback
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 About the Book 

Provides: historical evidence for media effects and for societal concern about media effects- includes concepts and theories that serve as the basis for different types of media effects research- and delves into the specific areas of inquiry. ThisMoreProvides: historical evidence for media effects and for societal concern about media effects- includes concepts and theories that serve as the basis for different types of media effects research- and delves into the specific areas of inquiry. This work, in 3 sections, is aimed at undergraduate students in the media effects course.