Home » Marketing Excellence 2: Winning Companies Reveal the Secrets of Their Success by Hugh Burkitt
Marketing Excellence 2: Winning Companies Reveal the Secrets of Their Success Hugh Burkitt

Marketing Excellence 2: Winning Companies Reveal the Secrets of Their Success

Hugh Burkitt

Published June 4th 2011
ISBN :
Kindle Edition
388 pages
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 About the Book 

Marketing Excellence 2 features 34 award-winning case studies from some of the worlds leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonalds, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more.MoreMarketing Excellence 2 features 34 award-winning case studies from some of the worlds leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonalds, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption - this books covers it all.Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.