Home » Marketing W/Student CD-ROM and Powerweb by Michael J. Etzel
Marketing W/Student CD-ROM and Powerweb Michael J. Etzel

Marketing W/Student CD-ROM and Powerweb

Michael J. Etzel

Published May 29th 2003
ISBN : 9780072553727
Paperback
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 About the Book 

Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout itMoreIncorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout it include critical and modern themes such as global marketing, customer relationship management, and more.